shengya-audio









The voice of China
Time:2021-01-12
Xiaolan is not only famous for chrysanthemums, but also hides an extraordinary Chinese voice. When this good voice is silent, stay cool and warm up before vocalizing. When singing in a low voice like weeping, it penetrates into the clouds when it is high-pitched, and there is gurgling water slowly at a slow place. . The good voice I am talking about today is not a cute and cute happy female voice, nor is it a tall and handsome Maiba boy, but an audio amplifier with cold outside and hot inside.

Xiaolan is not only famous for his chrysanthemum, but also hides an extraordinary Chinese voice. When this good voice is silent, stay cool and warm up before vocalizing. When singing in a low voice like weeping, it penetrates into the clouds when it is high-pitched, and there is gurgling water slowly at a slow place. . The good voice I am talking about today is not a cute and cute happy female voice, nor a tall and handsome boy, but an audio amplifier with cold outside and hot inside.


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In Xiaolan Taohuasha Industrial Zone, a tree-lined factory, low-key and ordinary, not noticeable at all. In the workshop, a steady stream of exquisite craftsmanship and appearance of audio amplifiers are manufactured to supply the audiophile audio market at home and abroad.


Meet with audio expert He Zhuojian to talk about his legendary story of creating a good voice in China. He is dressed in a leisurely and simple dress with a calm smile on his face. We were sitting on the comfortable sofa in the audition room, and the host was wearing an elegant Kung Fu tea set, making a tea with a faint fragrance, and pouring it slowly. At this time, it is not so much tea and music, as it is to taste the wonderful life in the afternoon. The front wall of the audition room is hung with projection curtains. On the wooden floor, there are a row of gray-black and stable giant power amplifiers and stylish silver power amplifiers. The thick sound source signal line connects various large and medium-sized amplifiers. The beautiful wooden speakers and the beautiful speakers spread melodious music.


He Zhuojian said that he was interested in wireless electronics as early as his middle school age, and he also liked to disassemble circuit boards and study small electrical appliances. After graduating from work, he saw an audio expert in the magazine introducing an article about tube amplifiers, so he had a whim and wanted to make one. He borrowed from the circuit diagrams in the magazine, purchased various parts, and after repeated development and improvement, he finally made a pure tube amplifier. My friends were pleasantly surprised after listening to the sound of the tube amplifier. One of them said: Such a good thing should not be left alone here, it should be shared. So, He Zhuojian, who was inspired by this, took his amps into the business.


In May 1991, He Zhuojian co-founded Shengya Audio Co., Ltd., released its own brand of tube amplifier, and launched the first domestic enthusiast split amplifier. Golden metal panels and knobs. On the black metal box, there are a few glass-shell electron tubes with orange light spots. The warm tube amplifier is equipped with imported British speakers. It plays the strings of the violin, exuding the silk that enthusiasts feel. Silky warm and loose fragrance. Broadcasting Cai Qin's songs, the subtle breathing sound, the sweet timbre of the mezzo-soprano Buddha floated by his ears, like a singer standing in front of him singing a heart-warming love song.


They moved the tube amplifier into the most prosperous Nanfang Building shopping mall in Guangzhou, the provincial capital at that time, and displayed it in the large window of audio-visual products facing the street. The price was nearly 6,000. At the same time, they also advertised in the newspaper. This move caused a sensation and caused a sensation outside the audio industry. People’s attention. However, due to the "sky price" of five or six thousand for a tube amplifier, the market was limited at that time and sales were mediocre. The factory was in a dilemma, and the partners subsequently withdrew.


After some thoughts, Zhuoyutuan stopped the production of pure tube amplifiers, and developed a cheap power amplifier with tubes for the front stage and transistors for the rear stage. The modification not only retained the bile taste of audio enthusiasts, but also avoided the use of high power. The worries about the unstable quality of the electronic tube, the reliable and durable price is relatively low. This kind of "front gallstone and back stone" power amplifier was very popular as soon as it was launched. The sound expert published an article in the magazine titled "Dare to compete with Lux" and praised this gallstone mixer. The market response has become more intense, making the product more effective. Sales reached a peak and achieved excellent economic benefits, opening a way for Zhuojian's audio factory, and he also unearthed the first pot of gold.


In 1995, Zhuojian received Mr. Yule, a businessman from an electronics company in Baden-Baden, Germany. They hit it off as soon as they met. Mr. Juer took the hardened gallstone machine back to Germany for a year-long inspection and expert audition, and finally recognized the quality and unique personalized design of the gallstone machine. Zhuo Jian also truly experienced the German-style serious and rigorous spirit from this year.


Mr. Yule was born in a humble background and worked as a professor at a university. He initially worked in this home appliance subsidiary. Later, he bought the company with wisdom and diligence. Mr. Yule took the hardened gallstone machine and drove a small car to travel to large, medium and small cities in Europe in a year to promote the display machine in the audio market. In the European market, audio enthusiasts are very picky and cannot tolerate the slightest falsehood. They must meet their aesthetic standards in terms of appearance, craftsmanship and tone. At that time, Europe was not only a pure tube amplifier, but also a pure stone machine. The gallstone machine is accepted by Europeans, and it will take a long time. After four or five years of intensive cultivation by Mr. Yule, after 2000, the gallstone machine finally had explosive sales.


Some people say that opportunities are for those who are prepared. This is true. It is Zhuojian who has worked silently over the years and laid a solid industrial foundation. Once the right people come together, a chemical reaction will occur and a strong combination of forces will be formed. When dealing with Germans, there will always be sparks of ideas and wisdom. The models from the factory 20 years ago are all eliminated and not sold here in China. The German company also places an order and requires that one screw, one wire, and one knob cannot be changed. The original version must be maintained. Europeans love it. Classic version, like nostalgia. Only now did Zhuo Jian understand why he saw so many old urban buildings in Europe, even if they were damaged, they would only be restored. It's not like ours, where we want to overthrow everything and make a new difference, losing the traditional Chinese flavor.


A financial turmoil swept the world, and the economic recession also affected the audiovisual industry. Several local audio companies with great wealth and power collapsed. At that time, industry insiders predicted that Zhuojian's audio business would also decline and collapse. However, a few years later, his company still stood tall and operated vigorously. However, he has more manpower to persuade him to rise to the difficulties and annex the closed audio company at a low price to become a leading audio company. After some consideration, Zhuojian dispelled this idea. He believes that blindly expanding the scale will exceed the scope of his ability. His goal is to make professional boutiques. Quality and reputation are the goals he pursues. Zhuojian is never irritable or irritable. What he wants is a stable team, stable quality, stable market, and strive for success in stability. Rigorous, persevering, professional and calm, he has achieved his career and a native international brand.


When I asked Zhuojian what he felt most after having been a speaker for so many years. He said that the greatest emotion is that he can turn his hobby into a career and become bigger and stronger. This is the greatest satisfaction in life.


A very low-key and concise summary, this may be our wise and steady spirit of work. I am delighted that Xiaolan has a good Chinese voice, singing all over the country, drifting across the world!


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